With live international football off the agenda at the moment, ITV4's archive coverage of the 1996 tournament, which was held in England, has seen ratings peak at 1.1 million for Scotland v England - the highest rated programme on the channel since July 2019.
700,000 viewers watched England v Switzerland, while 500,000 relived England v Netherlands on ITV4.
So far, the event has resulted in nearly 600,000 streaming requests (460,000 on demand and 115,000 simulcasts) via the ITV Hub.
Paul Mortimer, Head of Digital Channels & Acquisitions, ITV, said:
With football on hold in the UK, we're glad fans are engaging with Euro 96 Revisited on the ITV Hub, ITV4 and across social media. There's a lot more to come, so hopefully they can continue to enjoy the tournament as it enters the knock-out stages.
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