So far this year, Quest has grown its share of male audiences by 29%, becoming the number one non-public broadcasting channel for male viewers. Its share of the hotly contested 16-34 year group is up 86%. Meanwhile, Food Network, HGTV, Really and DMAX have all recorded double digit growth in the share of adults viewing.
Food Network's share has grown by 51% this year, as viewers seek cookery programmes during lockdown. HGTV UK has grown its share of adults by 33% since its rebrand from Home in January. Discovery UK’s free live streaming and catch-up service dplay has seen views more than double in the first five months of the year, with unique visitors up by over 100%, with HGTV's Sarah Beeny Renovate Don’t Relocate, as well as Quest original Born Mucky: Life on the Farm contributing to the increase.
Across its pay TV portfolio, the main Discovery Channel remains the number one pay factual channel for adults, with a 13% increase in its share of adult viewers. Discovery Channel UK original Richard Hammond’s Big became the best performing new series launch in over two years.
James Gibbons, EVP and GM, Discovery Networks UK, Ireland, ANZ said:
During this unprecedented time viewers have flocked to our channels for our entertaining real-life content, from food and home, to restoration and adventure. Our portfolio has had double digit growth for audience share and SOCI, with increases in 16-34 viewership a particularly encouraging sign that our channels are capturing the imaginations of younger audiences. While dplay, our burgeoning ad-funded streaming service, continues to go from strength to strength driven by our popular British and American franchises. This year, viewers across linear and digital can look forward to more new content, products and services to keep them entertained.
Comments
Post a Comment