Eurosport renews British Superbike Championship coverage deal

Eurosport will remain the home of the British Superbike Championship for another seven years, after the rights holder and broadcaster agreed a global deal.

Under the terms between MotorSport Vision Racing (MSVR) and Eurosport, the Bennetts British Superbike Championship will be broadcast on Eurosport and the Eurosport App across 54 territories and countries in Europe, as well as in the Asia-Pacific, Middle East and Northern Africa regions.

The British Superbikes Championship was first shown on Eurosport in 2008. The next event is provisionally scheduled to start on August 7th-9th at the Donington Park circuit.

Andrew Georgiou, President Eurosport and Global Sports Rights, said:
 In securing rights to the British Superbike Championship in Eurosport’s key markets and territories, Discovery is once again underlining its ability to offer a single partnership that brings together unrivalled expertise and opportunity in global distribution, all-platform live production and promotional infrastructure to create a valuable offering to motorsports fans throughout the world.

Speaking of the seven year deal, Stuart Higgs, MotorSport Vision Racing Series Director commented:
 Eurosport have been with us from day one of this most recent era of the championship, and now as part of the broader Discovery Group with access to their multiple platforms we can continue to grow our audience both in the UK and internationally.

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