My5 can now be found in the app section of Virgin Media’s TV user interface, and its contents have been integrated into Virgin's programme search.
In addition to offering catch-up and extended on-demand access to a range of Channel 5 and partner content, including BET and Smithsonian Channel, My5 is home to a wide range of programming, including original content such as Neighbours spin-off Erinsborough High, and first-run UK exclusives including The Oath and Bloom.
The arrival of My5 is part of the previously announced distribution deal between Virgin Media and ViacomCBS that secured ongoing access to a range of channels on the cable network.
Arran Tindall, Chief Commercial Officer, EVP, Commercial & Content Distribution at Viacom CBS Networks International said:
It’s great to be further extending our presence on Virgin Media and speaks to the strength of My5 as a content destination for viewers. The arrival of the app will give Virgin Media’s TV customers access to thousands of hours of on-demand, catch-up and exclusive programming, including much of Channel 5’s award winning content.
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