Sky Sports is to become the exclusive live broadcaster of the Masters golf tournament in the UK, ending the BBC's involvement in live coverage.
The new agreement, which begins in 2020, will now extend the partnership with Sky Sports into its second decade.
Until now, the BBC has retained some live coverage of the annual event, from Augusta after previously losing full exclusivity.
Sky Sports managing director Rob Webster said:
Coverage will air on the Sky Sports Golf channel with news reports on Sky Sports News.
The new agreement, which begins in 2020, will now extend the partnership with Sky Sports into its second decade.
Until now, the BBC has retained some live coverage of the annual event, from Augusta after previously losing full exclusivity.
Sky Sports managing director Rob Webster said:
"The Masters has provided some spectacular moments on Sky Sports - not least Tiger Woods' unforgettable comeback this year - and we look forward to broadcasting many more at one of the most iconic global sporting events. We are proud of our 10-year association with Augusta National, and our golf team does a great job sharing the magic of the Masters with our viewers.
Coverage will air on the Sky Sports Golf channel with news reports on Sky Sports News.
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