BT relaunches TV service; Now TV finally arrives

BT is moving towards offering a range of new flexible TV packages in a move away from traditional pay TV.

These new packages can be added or dropped on a monthly basis and will include Sky's Now TV service for the first time.

The new 24-month flexible TV packages will be launched on 21st February together with a pick of content bolt-ons to help customers choose the right TV line-up that best suits their needs. With package prices starting at just £10 a month, customers have the flexibility to upgrade, downgrade, and bolt-on on a month-by-month basis, instead of being tied into a lengthy contract.

After several years of delays, Now TV has been fully integrated with BT TV, meaning that customers can now watch, pause, rewind and record premium Sky Entertainment and Sky Sports content on the BT TV platform.

Marc Allera, CEO of BT’s Consumer division said:
 Life doesn’t stand still from month to month, so we don’t believe our customers’ TV should either. Our new range of TV packs bring together the best premium services, fully loaded with a wide range of award-winning shows, the best live sports in stunning 4K and the latest must-see films – all with the flexibility to change packs every month – with quick and easy search to find what you want to watch. So now with a click of a button you can take out the Big Sport package to catch the top Premier League fixtures one month and swap it for VIP for a rainy school holiday with the family the next.

Marina Storti, Managing Director, NOW TV, said:
 There has never been a more interesting and dynamic time for the entertainment industry than right now and we’re so thrilled to be able to launch NOW TV on BT at such an exciting time. With NOW TV’s range of passes, BT TV customers will be able to enjoy our latest award-winning shows, blockbuster movies and top quality sports content with complete flexibility, so that customers can pay for exactly what they want.


The new packages
(price per month)

Entertainment
£10
Offering the latest award-winning entertainment and Sky originals from channels including Sky Atlantic and Sky One, plus over 300 Box Sets on demand, all from the NOW TV Entertainment Pass.
Sport
£15

All 4 BT Sport channels, with exclusive Premier League games and every match of the UEFA Champions League with the best world-class sport from football to UFC and much more.
Big Entertainment
£20

The latest award-winning entertainment and Sky originals from channels including Sky Atlantic and Sky One with over 300 Box Sets and all Sky Cinema channels with over 1,000 movies on demand and over 40 new movies added every month from NOW TV.
Big Sport
£40

The best of BT and Sky Sports. All 11 Sky Sports channels, bringing you the Premier League, Formula 1, golf majors and much more with the NOW TV Sky Sports Pass. Plus, watch all 4 BT Sport channels, with exclusive Premier League games and every match of the UEFA Champions League with the best world-class sport from football to UFC and much more from BT.
VIP
£60

For those who want everything TV has to offer and more. The latest award-winning entertainment and Sky originals from channels including Sky Atlantic and Sky One, all Sky Cinema channels with over 1,000 movies on demand, the biggest live events on 11 Sky Sports channels, all in full HD, from NOW TV. Plus, watch all 4 BT Sport channels with exclusive Premier League games and every match of the UEFA Champions League in HD and access to BT Sport Ultimate in up to 4K HDR
Flexible bolt-ons
(30 day term, unless stated)

NOW TV Sky Sports Pass (Daily £9.99, weekly £14.99 and monthly £33.99)
NOW TV Sky Cinema Pass (£11.99)
NOW TV Entertainment Pass (£8.99)
BT Sport (£15)
BT TV Kids (£5)
HD & 4K (£5)
Amazon Prime Video (£5.99)
Netflix (from £5.99)
NOW TV Kids (£3.99)
NOW TV hayu (£3.99)
NOW TV Boost (£3)
Source: BT

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