All 4 app added to Virgin Media

Another day, another addition to Virgin Media's on-demand service, with the addition of the full All 4 app to cable customers.

The launch of the All 4 app provides Virgin Media customers with the full All 4 experience for the first time, enabling them to enjoy even more programmes and on demand content than ever before.

All 4 is home to hundreds of box sets including Channel 4 series as well as original and exclusive shows including US acquisitions Scrubs, Seinfeld and ER; featured channels such as Adult Swim and global drama from Walter Presents; and catch up from all of Channel 4’s broadcast channels. A curated selection of films shown on Channel 4 and Film4 is also available to stream via the app.

David Bouchier, Chief Digital Entertainment Officer at Virgin Media said:
 The addition of the All 4 app means that we now have fully integrated versions of all the major UK streaming apps on our TV platform. This is great news for our customers who have everything they need in one place, making it even faster and easier to watch the TV shows and movies they love whenever they want.

Yesterday, Virgin Media and STV announced a roll-out of the STV Player to all Virgin Media customers in the UK. My5 from Channel 5 was launched at the beginning of June.

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