The STV Player app and catch-up service was first integrated into Virgin Media’s receivers for viewers in Scotland in December 2018. This new deal ensures that STV content can now be accessed throughout the UK, considerably extending the reach of the Player.
Due to licensing agreements, STV can only broadcast its Channel 3 Network schedule in its broadcast regions in Central and Northern Scotland. However, over the last 18 months STV has been building up a catalogue of UK-wide licensed content on the STV Player and this, alongside a range of STV’s own productions, is now available across the rest of the UK on Virgin, YouView and Freesat – with more platforms to follow.
From this summer, Virgin Media viewers in England, Wales and Northern Ireland will be able to access more than 1500 hours of content from STV, including high quality drama series, true crime, children’s programming and over 50 box sets, for free. This STV Player-exclusive content is increasingly popular amongst viewers and now constitutes 25% of streams.
Richard Williams, STV’s Managing Director, Digital, said:
We’re delighted to be working closely with Virgin Media in bringing our ever-increasing Player content offering to more households across the UK. We see significant scope for future digital growth from both our core audience and new audiences, and partnerships such as these are key to delivering such progress.
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